Financial Wellness

Financial Advice: Bill Lusby Wants to Help You Achieve Your Financial Goals

Bill Lusby

Some of us have never thought about speaking to a financial advisor.

But if you’ve ever wondered how to make your money work better, now is a good time to think about talking it through.

Bill Lusby is a people-first advisor who recently joined Unitus Financial Advisors.

Read on to learn Bill’s vision, methods, and the one thing he wants a member to take away from a meeting with him.

If you’ve been itching to do more with your money, reach out! It might be the start of a beautiful new beginning.

What do you want a member to take away from talking with you?

“I want members to feel that I’ve heard them and that I understand their specific circumstances, challenges, and goals.

As we establish a relationship, from my perspective, it is my responsibility to help them achieve their financial planning goals and be successful.“

“The best part of my job is getting to really know people and helping them navigate the world of financial planning.”

What’s your overall method to help members reach their goals?

“I believe strongly in creating financial plans with real goals, realistic probabilities, and clear expectations.

First I work to be as specific as possible to help make sure we’re succeeding on the member’s terms. Then I make sure to help them carry out their plan based on their timelines and risk tolerance.

Of course, no matter how well we plan, real life unfolds in ways we can’t predict. While I try to forecast some of these possibilities beforehand and discuss solutions ahead of time, we can’t avoid uncertainty.

The rewarding thing is, I’ve deepened relationships with past clients specifically in those moments where the winds of change blew hard and we needed to work together to build a new path toward their goals.

Adapting is key to long-term success.”

“I believe in life-long learning and life-long giving.”

Make time for your future.

If you want to succeed in the long run, you need to try something new today. It’s not always easy, but you’ve got your team here supporting you.

To schedule a no-risk, no-obligation consultation with Bill, contact Financial Advisor Coordinator Shelly Geweke at 503.423.8519 or


Representatives are registered, securities sold, advisory services offered through CUNA Brokerage Services, Inc. (CBSI), member FINRA/SIPC , a registered broker/dealer and investment advisor, which is not an affiliate of the credit union. CBSI is under contract with the financial institution to make securities available to members. Not NCUA/NCUSIF/FDIC insured, May Lose Value, No Financial Institution Guarantee. Not a deposit of any financial institution. Check the background of these investment professionals on FINRA’s BrokerCheck.

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